: where making meets meaning
Pixar’s Creative Process: Why solving problems is more important than avoiding mistakes
Pixar’s creative process, according to President Ed Catmull, simply involves going from “Suck to Nonsuck.” This essentially means embracing a messy process by which films are storyboarded and iterated upon until they emerge as swans from ugly ducklings in the final phases of production. “That’s because Catmull and Pixar’s directors think it’s better to fix problems than to prevent errors.” Read more about their process on Fast Company’s
